Esprit Magazine explores the intersection of health and lifestyle, and this issue focuses on sleep optimization, helping readers understand how better sleep leads to better living.
The magazine was designed with a balance of creativity, artistic expression and informative content, this project showcases my expertise in typography, layout design, and visual storytelling.
I focused on using white space to keep the layout clean and easy to read while still making it visually interesting. I found a way to mix physical images with an animated magazine style without it feeling out of place. Instead of distracting from the serious info about sleep, the design actually helped grab attention in a better way. The final result kept things engaging but still informative.
I faced a few challenges while working on my magazine such as avoiding cliché "sleepy" visuals while keeping it engaging. Not a challenge I could not handle though, I used a mix of abstract and lifestyle imagery to modernize the look and keep it appealing to the target audience.
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